priti organic spa, East Village
Dying to get the celebrity spa treatment without the haute spa attitude? Tired of being shamed if your feet and bikini line are not up to snuff? Itching to be beautiful without harming our world and ourselves? Well, the environmentally-minded girl on the run can take a long, sweet pause at priti, an organic, non-toxic spa.
I try to avoid spas as much as humanely possible. From getting a hard-sale twenty-minute product pitch while flutes whistle in the background of my allegedly relaxing facial, to snickers at my non-perfectly coifed bikini line, to being herded between treatments like cattle, New York City spa visits have become akin to expensive Chinese torture. Until I discovered priti – a snug haven in the midst of the heavily trafficked, hip East Village. Owner and former fashion model/fashion photographer Kim D’Amato’s vision is simple: to support purveyors of organic products and to reduce chemically produced products, which are harmful to the environment, not to mention ourselves.
My kind of woman, and my kind of spa.


At Grounded on Jane Street, a sun-drenched cafe hidden on the side streets of Greenwich Village, I was greeted by swirling ceiling fans and free wireless internet connectivity – crucial for the freelance writer in need of a quick java fix. Decidedly non-Starbucks, which has evolved to the Duane Reade of over-priced coffee shops, Grounded has a distinct downtown flavor, as single folks, buried in their laptop, indulging on oatmeal cookies and luscious mochas, quietly occupy each table. Cell phones are on low buzz, and all the accoutrements of the corporate set – vanished.



