Prada

We wouldn’t have known what the store was (it’s unmarked and has no window displays) had we literally not tripped into it (there’s mannequins in the ground which you walk over and can be quite alarming).

But once inside, there was no mistaking that this was Prada; the designs, the colour, the prices. But more stunning than the prices was the 3-story building; built out of aluminum and glass, a stainless-steel “time tunnel” showing classic looks, an oiled wood staircase and pink fiberglass shelves. If that wasn’t new age enough, Prada’s combined technology into their store, using “magic mirros” in their dressing rooms, in which customers can switch the glass from transparent to translucent to control the privacy. And the change rooms get even fancier with “Radio Frequency Identity Antennas – which registers merchandise brought into the dressing room and displays an inventory of icons on a touch screen, allowing the customer to request more information on the clothes and search for alternatives.

But of course, the main draw to this store is the beautiful goods it sells. It was over at the bag side that I got into trouble and it was Beatrice Laver, Bag Sales Associate, who encouraged me to get naughty.

Bringing out my favourite bags in every colour, explaining them inside and out and telling me how to work them with outfits, Beatrice really knew how to make a $1000.00 bag seem like a steal. And with a price per wear mentality, it almost made sense. Maybe I should apply this logic to the shoes…

Prada
343 North Rodeo Drive Beverly Hills
310.278.8661